Joshua McKenzie German

Born and raised in South Carolina, curiosity has always been my operating system. I studied Journalism & Mass Communications at the University of South Carolina, minored in Information Science, and cut my teeth as assistant sports editor at the Daily Gamecock — drawn early to storytelling, systems, and what makes people pay attention.

For the past several years, I've been building seriously with Artificial Intelligence — as a creator and systems thinker, not just a user. I design and ship AI-powered tools with Codex, Claude, Gemini, and the full stack of frontier models: audience intelligence systems, creative strategy applications, original interactive experiences. I treat it like a craft, the most exciting frontier I've worked on.

That foundation carried me into advertising, where I've spent the better part of a decade building strategy at some of the industry's most respected agencies. From Goodby Silverstein & Partners and Wieden+Kennedy to TBWA\Chiat\Day, I've developed connections strategies, campaign architecture, and brand positioning that's landed on the biggest stages in advertising, including the Super Bowl.

Now based in Los Angeles, I'm fully in my element. LA is where culture, entertainment, technology, and ambition converge, and that collision runs through everything I do. It's the city that's sharpening my eye for what's next, deepening my creative instincts, and keeping me close to the conversations that shape how brands show up in culture.

Outside of agency life, I channel that same energy into photography, podcasting, and writing. Whether I'm behind the lens or behind the mic, exploring history, culture, and human behavior, every pursuit feeds the same hunger: to understand the world more deeply and tell better stories about it.