Born and raised in South Carolina, curiosity has always been my operating system. From the school newspaper in high school to studying Journalism & Mass Communications at the University of South Carolina — where I minored in Information Science and cut my teeth as assistant sports editor at the Daily Gamecock — I was drawn early to storytelling, systems, and what makes people pay attention.
That foundation carried me into advertising, where I've spent the better part of a decade building strategy at some of the most respected agencies in the country. From Goodby Silverstein & Partners and Wieden+Kennedy to TBWA\Chiat\Day, I've worked across some of the most culturally significant brands in the world — developing connections strategies, campaign architecture, and brand positioning that has placed work on the largest stages in advertising, including the Super Bowl.
Now based in Los Angeles, I'm fully in my element. LA is where culture, entertainment, technology, and ambition converge — and that collision runs through everything I do. It's the city that sharpened my eye for what's next, deepened my creative instincts, and put me at the center of the conversations that shape how brands show up in culture.
Outside of agency life, I channel that same energy into photography, podcasting, and writing. Whether I'm behind the lens or in the recording booth with The Eclectic Polymath — exploring history, geopolitics, culture, and human behavior — every pursuit feeds the same hunger: to understand the world more deeply and tell better stories about it.
For the past several years, I've been building seriously with Artificial Intelligence — not just as a user, but as a creator and systems thinker. I've designed and shipped AI-powered tools using Claude, Gemini, and the full stack of frontier models: audience intelligence systems, creative strategy applications, and original interactive experiences. I approach AI the way I approach strategy — as a way to find signal in noise, unlock new creative territory, and build things that didn't exist before. It's the most exciting frontier I've worked on, and I'm treating it like a craft.
