Photography Los Angeles

Joshua McKenzie German

Portraits, fashion and live events in Los Angeles. Now booking product, food, hospitality and real-estate shoots too.

Book a shoot See the work
  1. Two yellow trams meet on the tracks in Santa Teresa, Rio de Janeiro, passengers and pedestrians filling the street.02Rio de Janeiro
  2. Hands finish a row of carefully plated dishes at an event.03Events & Live
  3. A concert crowd faces intersecting beams of white and blue stage light.04Events & Live
Fashion portrait of a model in a red coat and knit hat against a pale studio wall.
Fig. 01Studio portrait
01

Selected work

37 frames · 06 sets

People, places and nights out, grouped into sets. Open one to flip through it.

02

Commercial

04 books in development

Now booking

Product, food, hospitality and real estate are the newest books. Have a launch, a menu or a space that needs pictures? Let’s plan it.

Good fits

  • A product launch that needs e-comm and social images
  • A new menu, a pop-up or an opening night
  • A bar, hotel or venue that just changed its look
  • A listing or a space that deserves better than phone photos

No stock photos, no borrowed frames. Each book opens once it has real shoots in it.

Plan your shoot

10Locked

Real Estate & Spaces

Listings, interiors, architecture.

Exterior / Main room / Details / Twilight

Ask about a space shoot 
03

Services

Now booking

I came up in brand strategy, so I can help write the brief, not just shoot it.

Rates quoted per project.

Book a shoot

Booking now

New

Add-on · Social cut-downs

One shoot, planned for more places: social crops, short loops and extra sizes, built into the shot list from day one.

How it works

  1. 01

    Inquire

    Send the form below. Tell me what you're making and where the photos will run.

  2. 02

    Plan

    We talk through the brief, the shot list and the location. I send a quote.

  3. 03

    Shoot

    We make the pictures. I shoot to the plan and leave room for the good accidents.

  4. 04

    Deliver

    You get edited, full-resolution files, cropped for the places they'll live.

The Rio set is available as prints 

04

About

Los Angeles, CA

Joshua McKenzie German raising a camera to his eye outdoors.
SelfJoshua McKenzie German

I’m a Los Angeles photographer with a strategist’s habit.

I started as a reporter, then moved into brand strategy at Goodby Silverstein & Partners, Wieden+Kennedy and TBWA\Chiat\Day. That work taught me to ask where a picture will live before I take it: the feed, the site, the menu, the listing. So I plan the shoot around the use. Then I wait for the moment someone stops posing.

Off the clock I host and produce podcasts and build tools with AI.

Based
Los Angeles, CA
Shoots
People, places, live events
Adding
Product, food, hospitality, real estate

More on the main site Brand strategy work Podcasts AI builds

05

Book a shoot

Inquiries by email

Tell me what you’re making.

Fill this in and your email app opens with it written up. Nothing sends until you hit send.

Rates quoted per project.

Rather write it yourself?

jgerms20@gmail.com

Instagram @jgerms20

What are we making, and where will the photos live?

Required

Portraits 07 frames

Black-and-white portrait of a father holding a baby outdoors.
Two people stand in red and blue light against a wall covered in newspaper pages.
Portrait of a man in dark glasses and a leather jacket against vivid graffiti.
Portrait of a woman standing beside railway tracks in warm evening light.
Portrait of a woman in warm window light beside a chrome pole.
Portrait of an artist seated in a colorful studio surrounded by his work.
A woman holds a red rose in a brightly colored portrait setting.

Back to all sets

Fashion 05 frames

Fashion portrait of a man with red-tipped hair, red boots, and a painted black denim look.
Fashion portrait of a model in a red coat and knit hat against a pale studio wall.
Fashion portrait of a model seated in a patterned green look and white trousers.
Fashion portrait of a woman with copper hair seated against a rough concrete wall.
A couple in dark clothing stands close together before a graffiti-covered wall.

Back to all sets

Events & Live 09 frames

A performer in a quilted jacket stands beneath intense blue stage light.
A concert crowd faces intersecting beams of white and blue stage light.
A small production crew gathers around a plated dish on a culinary set.
A crowd gathers beneath the glowing sign of a night market.
Hands finish a row of carefully plated dishes at an event.
A DJ works behind a booth in a club lit with purple and green light.
A graduate smiles in cap and gown outdoors after commencement.
A graduate celebrates on the steps of an engineering building.
Friends pose together during a crowded evening market event.

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Rio de Janeiro 04 frames

Two men share a conversation outside a corner bar in Rio de Janeiro, a golden dog resting at their feet, a mural of a painted face on the wall behind them.
A full moon rises over fog-shrouded islands in Guanabara Bay, Rio de Janeiro.
The peak of Dois Irmãos rises over a lagoon and the Rio de Janeiro skyline at dusk.
Two yellow trams meet on the tracks in Santa Teresa, Rio de Janeiro, passengers and pedestrians filling the street.

Back to all sets

Landscapes 09 frames

Mist moves through a pine forest and mountain valley.
A red sun hangs over a hazy landscape lined with palm trees.
A lone walker crosses a mountain overlook as sunlight breaks through cloud.
Rock formations sit offshore beneath a pale band of ocean haze.
Sailboats fill a marina with a city skyline rising beyond them.
A tall waterfall drops through a granite valley framed by green trees.
A snow-covered mountain rises behind dark trees at blue hour.
A lifeguard house and palm trees sit on a quiet beach beneath a pink sky.
Two rock formations rise from bright blue water along the coast.

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Travel 03 frames

Palm trees and beach umbrellas form silhouettes against a blue-orange dusk sky.
Two visitors share a quiet conversation inside an art museum.
Swimmers appear as small figures in a calm sea beneath a pastel sky.

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Food · from the archive 02 frames

From the archive: event photos, not client work.

A small production crew gathers around a plated dish on a culinary set.
Hands finish a row of carefully plated dishes at an event.

Back to all sets

Hospitality · from the archive 02 frames

From the archive: travel and event photos, not client work.

Two men share a conversation outside a corner bar in Rio de Janeiro, a golden dog resting at their feet, a mural of a painted face on the wall behind them.
A crowd gathers beneath the glowing sign of a night market.

Back to all sets

Book a shoot

Photographs